Business Leader.
Author.
Keynote Speaker.
Advisor.
Business Leader.
Keynote Speaker.
Leading expert in productizing professional services and building transformational teams.
NEW - OCTOBER 9, 2024
COMMERCIALIZE
How to Monetize, Sell, and Market Productized Offerings in Professional Services
“All too often, companies misdiagnose the poor performance of scalable, packaged services as a “product” or “sales” problem. Commercialize makes it very clear that it is actually a strategy problem—and provides a clear blueprint for surmounting it.”
Tom Monahan, Chief Executive Officer, Heidrick & Struggles
“Two chapters into this book, I texted my co-founder telling him to drop everything and read it. The authors' insights are spot-on, offering tremendous value in navigating the complexities of productization. This is a must-read for any service business looking to evolve.”
Alexander Yastrebenetsky, Chief Executive Officer, InfoTrust
“Eisha Armstrong’s first book Productize was a game changer for many professional services firms to help them move from pure services to more packaged offers that can drive growth at scale. Commercialize provides a perfect follow-up addition to tackle the equally difficult challenge of engineering a commercial strategy and structure that allows you to take packaged service offerings to market. Great packaged products and services are only half the battle. This book provides you with the commercial gameplan to win the second part of that battle.”
Christoffer Ellehuus, Chief Executive Officer, MindGym
“Selling products is a tempting but tricky endeavor for professional services firms used to positioning the expertise locked inside their people's heads. Commercialize offers firm leaders a compelling roadmap to scale high-margin products, born out of years of careful observation and insightful course correction, spelled out in detailed fashion by Armstrong.”
Ted McKenna, Co-author of The JOLT Effect: How High Performers Overcome Customer Indecision
“Generative AI has forced many professional services leaders to fundamentally rethink how they create value. It takes intentional effort to turn services organizations into solutions organizations that embrace both human expertise and technology to deliver value.”
Work with Eisha
Advising
Eisha serves as board member to high growth organizations (nonprofit and for-profit) and advises c-level executives at B2B services organizations.
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Speaking
Eisha delivers engaging keynotes and speeches related to product innovation and professional development.
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Meet the Team
